{"id":33323,"date":"2026-08-24T10:03:15","date_gmt":"2026-08-24T13:03:15","guid":{"rendered":"https:\/\/www.tenda.com\/blog\/?p=33323"},"modified":"2026-08-24T14:31:41","modified_gmt":"2026-08-24T17:31:41","slug":"5-anos-cultura-organizacional-tenda","status":"publish","type":"post","link":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda","title":{"rendered":"5 anos da cultura organizacional da Tenda: uma hist\u00f3ria constru\u00edda por pessoas"},"content":{"rendered":"<p><span data-contrast=\"auto\">A cultura organizacional n\u00e3o nasce pronta. Ela \u00e9 constru\u00edda todos os dias, nas decis\u00f5es, nas rela\u00e7\u00f5es entre as pessoas e na forma como cada desafio se transforma em aprendizado.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p><div id=\"ez-toc-container\" class=\"ez-toc-v2_0_71 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">O que voc\u00ea vai encontrar nesse post <\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#Como_a_cultura_organizacional_evoluiu_na_Tenda\" title=\"Como a cultura organizacional evoluiu na Tenda\u00a0\">Como a cultura organizacional evoluiu na Tenda\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#Os_principios_que_guiam_o_nosso_jeito_de_ser\" title=\"Os princ\u00edpios que guiam o nosso jeito de ser\u00a0\u00a0\">Os princ\u00edpios que guiam o nosso jeito de ser\u00a0\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#Como_a_cultura_organizacional_se_fortalece_no_dia_a_dia\" title=\"Como a cultura organizacional se fortalece no dia a dia\u00a0\">Como a cultura organizacional se fortalece no dia a dia\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#Evoluir_faz_parte_do_nosso_jeito_de_ser\" title=\"Evoluir faz parte do nosso jeito de ser\u00a0\">Evoluir faz parte do nosso jeito de ser\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#As_pessoas_fazem_a_diferenca\" title=\"As pessoas fazem a diferen\u00e7a\u00a0\">As pessoas fazem a diferen\u00e7a\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#O_Jeito_Tenda_de_Ser_em_todas_as_regionais\" title=\"O Jeito Tenda de Ser em todas as regionais\u00a0\">O Jeito Tenda de Ser em todas as regionais\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\/#Os_proximos_capitulos_da_cultura_organizacional_da_Tenda\" title=\"Os pr\u00f3ximos cap\u00edtulos da cultura organizacional da Tenda\u00a0\">Os pr\u00f3ximos cap\u00edtulos da cultura organizacional da Tenda\u00a0<\/a><\/li><\/ul><\/nav><\/div>\n\n<p><span data-contrast=\"auto\">Na <strong>Tenda<\/strong>, essa constru\u00e7\u00e3o ganhou um novo cap\u00edtulo com a celebra\u00e7\u00e3o dos\u00a0<\/span><b><span data-contrast=\"auto\">5 anos do Jeito Tenda de Ser<\/span><\/b><span data-contrast=\"auto\">.\u00a0Mais do que marcar uma data, esse momento representa uma trajet\u00f3ria constru\u00edda por\u00a0pessoas, feita de escolhas, aprendizados e conquistas que ajudaram a fortalecer a companhia.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conhe\u00e7a os marcos que fazem parte dessa evolu\u00e7\u00e3o e continuam guiando o jeito Tenda de construir o futuro. <\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_a_cultura_organizacional_evoluiu_na_Tenda\"><\/span><b><span data-contrast=\"auto\">Como a cultura organizacional evoluiu na Tenda<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">H\u00e1 56 anos, a Tenda constr\u00f3i sua hist\u00f3ria ampliando o acesso \u00e0 moradia no Brasil.\u00a0Essa trajet\u00f3ria sempre foi guiada por valores que incentivam decis\u00f5es com\u00a0<\/span><b><span data-contrast=\"auto\">profundidade<\/span><\/b><span data-contrast=\"auto\">, rela\u00e7\u00f5es de confian\u00e7a e uma forma de trabalhar voltada para a evolu\u00e7\u00e3o cont\u00ednua.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">H\u00e1 cinco anos, essa ess\u00eancia ganhou ainda mais for\u00e7a com a consolida\u00e7\u00e3o do\u00a0<\/span><b><span data-contrast=\"auto\">Jeito Tenda de Ser<\/span><\/b><span data-contrast=\"auto\">. Desde ent\u00e3o, a cultura passou a estar cada vez mais presente nas decis\u00f5es, nas rela\u00e7\u00f5es entre equipes e na forma como a companhia enfrenta seus desafios.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Celebrar esse marco \u00e9 reconhecer uma constru\u00e7\u00e3o coletiva que segue evoluindo junto com o neg\u00f3cio, com a opera\u00e7\u00e3o e, principalmente, com as pessoas que fazem tudo acontecer.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Os_principios_que_guiam_o_nosso_jeito_de_ser\"><\/span><b><span data-contrast=\"auto\">Os princ\u00edpios que guiam o nosso jeito de ser<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33342\" src=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Principios-Tenda.png\" alt=\"Os princ\u00edpios que guiam o nosso jeito de ser\u00a0 | Jeito de Tenda de Ser | Blog da Tenda\" width=\"935\" height=\"530\" srcset=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Principios-Tenda.png 935w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Principios-Tenda-300x170.png 300w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Principios-Tenda-768x435.png 768w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Principios-Tenda-150x85.png 150w\" sizes=\"(max-width: 935px) 100vw, 935px\" \/><\/p>\n<p><span data-contrast=\"auto\">O<\/span><b><span data-contrast=\"auto\">\u00a0Jeito Tenda de Ser\u00a0<\/span><\/b><span data-contrast=\"auto\">\u00e9 sustentado por princ\u00edpios que orientam a forma como as pessoas trabalham, colaboram e tomam decis\u00f5es. Mais do que conceitos, eles est\u00e3o presentes nas atitudes e escolhas que fazem parte do dia a dia.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Conhe\u00e7a os princ\u00edpios que fortalecem a cultura organizacional da Tenda:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Gente<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Cliente<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Aud\u00e1cia<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Efici\u00eancia<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Inova\u00e7\u00e3o<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><span data-contrast=\"auto\">Profundidade<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"7\" data-aria-level=\"1\"><span data-contrast=\"auto\">Resili\u00eancia<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"8\" data-aria-level=\"1\"><span data-contrast=\"auto\">Simplicidade<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Esses princ\u00edpios ajudam a dar dire\u00e7\u00e3o para uma cultura viva, que se transforma junto com as pessoas,\u00a0com\u00a0o neg\u00f3cio\u00a0e\u00a0com\u00a0os desafios encontrados pelo caminho.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Como_a_cultura_organizacional_se_fortalece_no_dia_a_dia\"><\/span><b><span data-contrast=\"auto\">Como a cultura organizacional se fortalece no dia a dia<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">A cultura s\u00f3 faz sentido quando deixa de estar no papel e passa a ser percebida nas pequenas escolhas do dia a dia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na Tenda, isso acontece quando equipes se unem para encontrar solu\u00e7\u00f5es, quando a\u00a0<\/span><b><span data-contrast=\"auto\">aud\u00e1cia\u00a0<\/span><\/b><span data-contrast=\"auto\">abre espa\u00e7o para novas ideias e quando cada aprendizado contribui para construir uma companhia ainda melhor.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Ao longo desses cinco anos, o\u00a0<\/span><strong>Jeito<\/strong><span data-contrast=\"auto\"><strong>\u00a0Tenda de Ser<\/strong> passou a estar ainda mais presente na rotina da companhia. Ele se reflete na colabora\u00e7\u00e3o entre \u00e1reas, na\u00a0<\/span><b><span data-contrast=\"auto\">resili\u00eancia\u00a0<\/span><\/b><span data-contrast=\"auto\">para transformar desafios em oportunidades de aprendizado e na busca por caminhos mais eficientes para construir, sempre colocando o cliente no centro das decis\u00f5es.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa constru\u00e7\u00e3o ganha for\u00e7a por meio de iniciativas que fazem parte do dia a dia da companhia:<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"1\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">All\u00a0Hands<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><b><span data-contrast=\"auto\">Encontro Gerencial<\/span><\/b><span data-contrast=\"auto\">\u00a0e\u00a0<\/span><b><span data-contrast=\"auto\">Recalculando Rota<\/span><\/b><span data-contrast=\"auto\">, fortalecendo o alinhamento e a transpar\u00eancia;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"2\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">De Frente com a Gente<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><b><span data-contrast=\"auto\">Fala Tenda<\/span><\/b><span data-contrast=\"auto\">\u00a0e\u00a0<\/span><b><span data-contrast=\"auto\">De Olho no Cliente<\/span><\/b><span data-contrast=\"auto\">, ampliando a escuta e a conex\u00e3o entre pessoas, lideran\u00e7a e clientes;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"3\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Avalia\u00e7\u00e3o de Desempenho (AVD)<\/span><\/b><span data-contrast=\"auto\">, incentivando o desenvolvimento cont\u00ednuo;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"4\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Semana da IA<\/span><\/b><span data-contrast=\"auto\">,\u00a0<\/span><b><span data-contrast=\"auto\">Semana da Inova\u00e7\u00e3o<\/span><\/b><span data-contrast=\"auto\">\u00a0e\u00a0<\/span><b><span data-contrast=\"auto\">Semana do Cliente<\/span><\/b><span data-contrast=\"auto\">, estimulando aprendizado, troca de experi\u00eancias e novas solu\u00e7\u00f5es;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"5\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Cultura do DOC,<\/span><\/b><span data-contrast=\"auto\">\u00a0estimulando an\u00e1lises mais profundas, discuss\u00f5es qualificadas e decis\u00f5es embasadas;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-setsize=\"-1\" data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"11\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559683&quot;:0,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" data-aria-posinset=\"6\" data-aria-level=\"1\"><b><span data-contrast=\"auto\">Alea<\/span><\/b><span data-contrast=\"auto\">, ampliando as fronteiras da constru\u00e7\u00e3o civil por meio da inova\u00e7\u00e3o e da tecnologia.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:300}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Assim, a cultura organizacional se fortalece todos os dias, conectando pessoas, prop\u00f3sito e resultados.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:0,&quot;335551620&quot;:0,&quot;335559738&quot;:210,&quot;335559739&quot;:210,&quot;335559740&quot;:300}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Evoluir_faz_parte_do_nosso_jeito_de_ser\"><\/span><b><span data-contrast=\"auto\">Evoluir faz parte do nosso jeito de ser<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Cada desafio superado refor\u00e7a algo que faz parte do<\/span><b><span data-contrast=\"auto\">\u00a0Jeito Tenda de Ser<\/span><\/b><span data-contrast=\"auto\">: aprender, colaborar e evoluir juntos.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Essa evolu\u00e7\u00e3o tamb\u00e9m aparece quando a companhia busca novas solu\u00e7\u00f5es para transformar o setor e ampliar o acesso \u00e0 moradia. Nesse caminho,\u00a0<\/span><b><span data-contrast=\"auto\">inova\u00e7\u00e3o\u00a0<\/span><\/b><span data-contrast=\"auto\">e\u00a0<\/span><b><span data-contrast=\"auto\">efici\u00eancia\u00a0<\/span><\/b><span data-contrast=\"auto\">deixam de ser apenas objetivos e passam a fazer parte da forma como a Tenda constr\u00f3i o futuro.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Um exemplo \u00e9 a\u00a0<\/span><a href=\"https:\/\/www.casasalea.com\/\"><span data-contrast=\"none\">Alea<\/span><\/a><span data-contrast=\"auto\">, marca de casas com tecnologia\u00a0woodframe, que combina efici\u00eancia, escala e impacto para levar moradia digna a mais pessoas e regi\u00f5es do Brasil.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Outro destaque \u00e9 o MIT, Modelo Industrial Tenda. Com tecnologia, dados e processos integrados, o modelo contribui para tornar os canteiros mais previs\u00edveis, eficientes e preparados para reduzir desperd\u00edcios.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Mais do que iniciativas isoladas, Alea e MIT mostram como a cultura pode impulsionar novas formas de pensar, resolver desafios e fortalecer a opera\u00e7\u00e3o.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"As_pessoas_fazem_a_diferenca\"><\/span><b><span data-contrast=\"auto\">As pessoas fazem a diferen\u00e7a<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Nenhuma cultura se fortalece sozinha. S\u00e3o as pessoas que transformam princ\u00edpios em atitudes e fazem com que o <strong>Jeito Tenda de Ser<\/strong> esteja presente todos os dias.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Na Tenda, o princ\u00edpio\u00a0<\/span><b><span data-contrast=\"auto\">gente<\/span><\/b><span data-contrast=\"auto\">\u00a0ganha vida na colabora\u00e7\u00e3o entre equipes, enquanto a\u00a0<\/span><b><span data-contrast=\"auto\">simplicidade<\/span><\/b><span data-contrast=\"auto\">\u00a0fortalece rela\u00e7\u00f5es e aproxima pessoas.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para Lucas Moura, Gerente de Comunica\u00e7\u00e3o e ESG, os cinco anos do <strong>Jeito Tenda de Ser<\/strong> mostram como a cultura passou a fazer parte da rotina e da forma como a companhia evolui.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\"> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33326\" src=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Depoimento.png\" alt=\"As pessoas fazem a diferen\u00e7a\u00a0| Depoimento de Lucas Moura, Gerente de Comunica\u00e7\u00e3o e ESG, sobre a cultura organizacional da Tenda | Jeito de Tenda de Ser | Blog da Tenda\" width=\"877\" height=\"530\" srcset=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Depoimento.png 877w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Depoimento-300x181.png 300w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Depoimento-768x464.png 768w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Depoimento-150x91.png 150w\" sizes=\"(max-width: 877px) 100vw, 877px\" \/><\/span><\/p>\n<p><span data-contrast=\"auto\">Mais do que celebrar um marco, esses cinco anos refor\u00e7am que a cultura continua sendo constru\u00edda todos os dias pelas pessoas que fazem parte dessa hist\u00f3ria.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"O_Jeito_Tenda_de_Ser_em_todas_as_regionais\"><\/span><b><span data-contrast=\"auto\">O Jeito Tenda de Ser em todas as regionais<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span data-contrast=\"auto\">A cultura tamb\u00e9m ganha vida nos encontros, nas conversas e nas experi\u00eancias compartilhadas entre pessoas que atuam em diferentes regi\u00f5es do pa\u00eds.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Para celebrar os\u00a0<\/span><b><span data-contrast=\"auto\">5\u00a0anos do Jeito Tenda de Ser<\/span><\/b><span data-contrast=\"auto\">, as regionais\u00a0com atua\u00e7\u00e3o da\u00a0Tenda promoveram ativa\u00e7\u00f5es que refor\u00e7aram o engajamento das equipes e mostraram como essa constru\u00e7\u00e3o acontece de forma coletiva em todo o Brasil.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-33328\" src=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Acoes-cultura-111.png\" alt=\"O Jeito Tenda de Ser em todas as regionais\u00a0 | A\u00e7\u00f5es de comemora\u00f5es da cultura organizacional, realizadas internamente nas regionais | Blog da Tenda\" width=\"800\" height=\"665\" srcset=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Acoes-cultura-111.png 800w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Acoes-cultura-111-300x249.png 300w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Acoes-cultura-111-768x638.png 768w, https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/Acoes-cultura-111-150x125.png 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span data-contrast=\"auto\">Esses momentos ajudam a mostrar que a cultura vai al\u00e9m dos processos. Ela est\u00e1 nas conex\u00f5es entre as pessoas, no sentimento de pertencimento e no compromisso compartilhado de construir uma companhia cada vez mais preparada para o futuro.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Os_proximos_capitulos_da_cultura_organizacional_da_Tenda\"><\/span><b><span data-contrast=\"auto\">Os pr\u00f3ximos cap\u00edtulos da cultura organizacional da Tenda<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span data-contrast=\"auto\">Os primeiros\u00a0<\/span><b><span data-contrast=\"auto\">5\u00a0anos do Jeito Tenda de Ser<\/span><\/b><span data-contrast=\"auto\">\u00a0representam um marco importante, mas essa hist\u00f3ria continua sendo constru\u00edda todos os dias. Guiada por princ\u00edpios, pessoas e prop\u00f3sito, a cultura organizacional da Tenda seguir\u00e1 evoluindo para fortalecer a companhia e ampliar o acesso \u00e0 moradia no Brasil.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Quer conhecer mais sobre a Tenda, nossa cultura e como ajudamos milhares de fam\u00edlias a conquistarem seu lugar no mundo? Acesse o\u00a0<\/span><a href=\"https:\/\/tenda.com\/\"><span data-contrast=\"none\"><strong>site da Tenda<\/strong>.<\/span><\/a><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Se voc\u00ea acredita que grandes transforma\u00e7\u00f5es s\u00e3o constru\u00eddas por pessoas, venha fazer parte dessa hist\u00f3ria. Conhe\u00e7a as oportunidades dispon\u00edveis na nossa\u00a0<\/span><strong><a href=\"https:\/\/tenda.gupy.io\/\">p\u00e1gina de carreiras<\/a><\/strong><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{&quot;335559738&quot;:240,&quot;335559739&quot;:240}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A cultura organizacional n\u00e3o nasce pronta. Ela \u00e9 constru\u00edda todos os dias, nas decis\u00f5es, nas rela\u00e7\u00f5es entre [&#8230;]<\/p>\n","protected":false},"author":16,"featured_media":33338,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226],"tags":[],"class_list":["post-33323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-jeitotendadeser"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 anos da cultura organizacional da Tenda: uma hist\u00f3ria constru\u00edda por pessoas<\/title>\n<meta name=\"robots\" content=\"index,follow\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ConstrutoraTenda\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-24T13:03:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-24T17:31:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/DESK-cultura-tenda.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Blog da Tenda\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Blog da Tenda\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 anos da cultura organizacional da Tenda: uma hist\u00f3ria constru\u00edda por pessoas","robots":{"index,follow":"index,follow"},"og_locale":"pt_BR","og_url":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda","article_publisher":"https:\/\/www.facebook.com\/ConstrutoraTenda\/","article_published_time":"2026-08-24T13:03:15+00:00","article_modified_time":"2026-08-24T17:31:41+00:00","og_image":[{"width":1200,"height":628,"url":"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/DESK-cultura-tenda.png","type":"image\/png"}],"author":"Blog da Tenda","twitter_misc":{"Escrito por":"Blog da Tenda","Est. tempo de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda#article","isPartOf":{"@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda"},"author":{"name":"Blog da Tenda","@id":"https:\/\/www.tenda.com\/blog\/#\/schema\/person\/64feb37f7b89d3f9945c9abfd8a7f4f0"},"headline":"5 anos da cultura organizacional da Tenda: uma hist\u00f3ria constru\u00edda por pessoas","datePublished":"2026-08-24T13:03:15+00:00","dateModified":"2026-08-24T17:31:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda"},"wordCount":1117,"commentCount":0,"publisher":{"@id":"https:\/\/www.tenda.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda#primaryimage"},"thumbnailUrl":"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/DESK-cultura-tenda.png","articleSection":["#JeitoTendaDeSer"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda","url":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda","name":"5 anos da cultura organizacional da Tenda: uma hist\u00f3ria constru\u00edda por pessoas","isPartOf":{"@id":"https:\/\/www.tenda.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda#primaryimage"},"image":{"@id":"https:\/\/www.tenda.com\/blog\/jeitotendadeser\/5-anos-cultura-organizacional-tenda#primaryimage"},"thumbnailUrl":"https:\/\/www.tenda.com\/blog\/wp-content\/uploads\/2026\/08\/DESK-cultura-tenda.png","datePublished":"2026-08-24T13:03:15+00:00","dateModified":"2026-08-24T17:31:41+00:00","description":"H\u00e1 5 anos, o Jeito Tenda de Ser fortalece a cultura organizacional da Tenda. 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